Privacy Policy

1. What we collect

• Contact details you provide — name, email, phone, company, message content.
• Usage data — pages visited, device type, browser, approximate location, referrer, timestamps.
• AI assistant queries you submit through the on-site Ask AI feature.
• Cookies and similar technologies as described in our Cookies policy.

2. How we use it

• To respond to enquiries and deliver the services you request.
• To operate, secure and improve the website and AI assistant.
• To send relevant updates only where you have opted in.
• To comply with legal, accounting and regulatory obligations.

3. Legal basis

We process personal data on the basis of your consent, our legitimate interest in running and improving our business, or where processing is necessary to perform a contract with you or to meet a legal obligation.

4. Sharing

We do not sell your personal data. We share it only with trusted service providers who help us operate the site (hosting, analytics, email, AI infrastructure), and only to the extent necessary. These providers are bound by confidentiality and data-protection obligations.

5. Retention

We keep personal data only for as long as needed for the purposes set out above, or as required by law. Enquiry records are typically retained for up to 24 months from last contact.

6. Your rights

Subject to applicable law, you have the right to access, correct, delete, restrict or object to the processing of your personal data, and to data portability. To exercise any of these rights, email privacy@derekdeanhama.com.

7. Security

We use industry-standard technical and organisational measures — encrypted transport, access controls and reputable infrastructure providers — to protect your data. No method of transmission over the internet is, however, 100% secure.

8. Changes

We may update this policy from time to time. Material changes will be highlighted on this page with a revised "Last updated" date.